I have stumbled across several crazy Japanese commercials on the internet. I asked myself, what the hell happened in Japan during those last 150 years.
Japan was practically isolated from the rest of the world until the half of the nineteen century. Than the white man came, and as usual, started ravaging local culture. With great eagerness from Japanese, to tell the truth. And so Mei-Ji reforms had started. Everything western was happily accepted, as depicted in The Last Samurai film. These reforms destroyed traditional setting of Japanese society – the emperor, nobles, samurai, merchants, peasants … and nation became unified. Anyway, feudal Japan became concurrence able to other nations in less than 100 years, as proved in WWII.
But why that crazy popular culture? My guess is, that it’s combination of that unification of the people, and of the Japanese nature; Japanese have always suppressed their feelings and emotions, regarding the social code. This suppression has to erupt somewhere, so Japanese probably relax watching those mad Japanese TV shows like “human tetris”, Takeshi castle, crazy anime series, androgynous “boy” music bands and insane porn. And I believe they can easily switch between their duties and their free time, a boss of big company could be a collector of anime figurines, for example.
A short thought on anime/manga: it’s not a genre, it’s a form. All genres, appearing in western film/book/comic can be found in Anime.
And now for some examples, the last one is actually connected with the “modern educational methods” theme.
Red riding hood commercial - http://www.youtube.com/watch?v=Oq8xuVnB-Pk
Schwarzenegger commercial - http://www.youtube.com/watch?v=skBlEbsM0jM
Learning English - http://www.youtube.com/watch?v=HRerwXWTRjM